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Common Problems With Curation Tools
Last week, we took a look at “how not to utilize content curation.” And while we stand wholeheartedly behind that list of how people can fail in their curation efforts, the reasons we noted were mostly...
View ArticleThe Emerging Role Of Distribution In Driving Sales
On the Convince and Convert blog last week, Tom Martin took a look at what he dubbed “the invisible sale.” In other words, sales that take place when you don’t even know they are occurring — sales to...
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What Are Best Practices For Curation Marketing?
Content curation marketing continues to mature in the business world, with a strong and growing interest in the B2B space. But there is still much to learn for most of us marketers. Today I would like...
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When To Use Curated Content On Your Company Blog
Recently, Marcus Sheridan and the Sales Lion pronounced why Curated Content on Your Website is an Ineffective Waste of Time. A closer look at his article reveals Marcus was really referring to...
View ArticleWhat Makes A Thought Leader Anyway?
We believe one of the big benefits of curation is its ability to assist in executing thought leadership campaigns. We’ve also taken a look at its real-life application/implications, in What Content...
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Get More Sales By Knowing When to Ask Versus When to Tell
In a world where inbound marketing is gaining steam at a rapid pace, the prospect is more empowered than ever. As most have noted, he can consume materials at his own pace and contact a company as...
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5 Principles of Successful B2B Content Curation
For today’s post, we’ll take a look at some brief reminders with regards to effectively executing B2B content curation. Get On The Same Page At B2B Content Engine, we believe curation envelops the...
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How and When to Utilize a Microsite or Niche Topic Portal
Curated microsites (also known as niche topic portals) are one of the most underutilized ways to increase lead generation as part of curation and content marketing efforts. A niche topic portal is...
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Learn When and Where Curation Tools for Business Can Drive More Revenue
Stating the necessity of “more content” is a common refrain, not only from industry thought-leaders, but also many of the industry surveys that outline content marketers’ top challenges. For today’s...
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Best Practices for Using Newsletter Software and Distribution Tools: When and...
Email newsletters represent one of the most attainable ways to maintain top-of-mind status with your prospects and/or or current customers. Software and distribution tools can typically make this...
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Best Practices for Using Social Sharing and Distribution Software: When to Share
Social sharing represents one of the most meaningful ways for businesses to maintain top-of-mind status with their prospects and current customers. Software and distribution tools can typically make...
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Survey: Content Marketers Cite Resources, Time as Major Impediments to...
Content Marketer Survey on Surveys Results In a recent survey, “lack of time” and “lack of resources” were listed by content marketers as the two greatest impediments to their survey-responding...
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Best Practices for Blogging Using Curation Software and Distribution Tools
Blogging remains one of the most important ways to educate prospects and drive traffic to your website. Curation software and distribution tools can typically make this process more achievable for...
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Five Questions To Ask About Curation With Regards To Your Content Strategy
As a general rule, you’ll likely find the most benefit from content curation when it is used as part of a larger content strategy. It should help fill in the gaps and simplify whatever you are...
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How Adding Content Curation to the Marketing Mix has Tripled this Business...
Very recently, we referenced an article from the “How To Write Better” blog of Suzan St. Maur. In it, Suzan discussed how she was able to triple the size of her email newsletter list by replacing more...
View ArticleHow Often Should I Blog for My Business? … A Comprehensive Look
With the recent publishing of our eBook/workbook, “Create More Blog Posts,” I wanted to take an expansive look at the question “how often should I blog for my business?” Short Answer: At least once per...
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Why a Top Sales Executive Believes in the Power of Social Selling
Social sharing is typically an integral part of any B2B content marketing plan. However, there remains a large amount of skepticism – and rightly so — about the business legitimacy behind many of these...
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How Often Should I Email My Subscribers? … A Comprehensive Look
Short Answer: At least once per week for businesses trying to use their newsletter for lead nurturing purposes. Consistency matters to remain top-of-mind and to engage readers (this will vary by...
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How Often Should I Tweet for My Business? … A Comprehensive Look
“How often should I tweet?” is a popular question for social media marketing. The most common question is “when is the best time to tweet to achieve the most engagement?” We’ve previously addressed...
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When is the Best Time to Publish a Blog Post? … A Comprehensive Look
In installment number four of our “timeless question exploration” series, we’re looking at “When is the Best Time to Publish a Blog Post?” We’ve previously explored “How Often Should I Blog for My...
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