Common Sense, Sales, and Content Marketing
This article by Mike Anderson rehashes a universal truth that’s always good to keep in mind: common sense is not common for everyone. Specifically, he uses the analogy of his first experience of being...
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How To Use Content Curation For Lead Generation
Over the past few weeks, we’ve taken a look at what defines a business grade curation tool, what a curation strategy looks like, how and when to use certain aspects of curation (blog, social,...
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How And When To Write A Curated Newsletter
Curated newsletters represent one of the easiest ways to maintain top-of-mind status with your prospect or current customer. As always, how and when you will utilize the newsletter is going to depend...
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Questions and Answers – Keeping It Simple
Trust Me (Photo credit: Wikipedia) There’s nothing particularly earth-shattering about this blog from Bryce Raley and the Louisville Inbound Marketing blog. I included it, however, because it points...
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How and When to Use Content Curation For Social Media
Knowing how and when to use content curation for social media is a great way to generate brand and thought leadership while driving web traffic. Of course, any social media activity you decide to...
View ArticleThe Power of Niche Focused Content
On multiple fronts, this is a really interesting article by Andrew Davis. The first reason I would say that has to do with the paradox content marketing is creating at the moment. As Davis mentions,...
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How And When To Write A Curated Blog Post
P writing blue (Photo credit: Wikipedia) Recently, we took a look at what a content strategy looks like, as well as how to find content streams for curation purposes. The next logical step, then, would...
View ArticleThe Danger of Simplifying Storytelling
I thought this post from the Influential Marketing Blog did a very good job illustrating the “everybody can do it” problem facing brands today. As the article suggests, when “everybody can do it”...
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How Often Should I Curate Content?
Frequency of Curation (Photo credit: Wikipedia) If you’ve taken the time to read any of our previous blog posts or have visited our website, you already know our answer to the commonly asked question...
View ArticleThe Quality of Content Versus Quantity of Content Debate Continues
This article by Pat Owings does a good job of speaking to a lot of the questions we receive here at B2B Content Engine, as well as some of the additional “fears” holding people back in their content...
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How To Find The Best Content For B2B Content Curation
In the past few days, we’ve taken a look at what defines a business grade curation tool, as well as a sample content curation strategy. Oftentimes, the next common questions we receive are: “how do I...
View ArticleDo This To Establish Thought Leadership And Increase Revenue
This article by Brian Hasenbauer of The Center for Sales Strategy does a great job of exploring how thought leadership can lead to more revenue. As thought leadership is oftentimes an objective of...
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What Does a Content Curation Strategy Look Like?
Towards the end of last week, we took a look at what defines a business grade content curation tool. This week, we’ll follow up by exploring what a sample content curation strategy looks like in a...
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What Defines A Business Grade Curation Tool?
As with many industries, there seems to be a stream of content marketing and content curation tools being introduced to and/or on the market at any given time. Many lists have been created, offering a...
View ArticleLearn Why “Context as the Future of Inbound” Could Be Troublesome for...
With the recent completion of Inbound ’13, it’s exciting to hear what the company has in store for the future. Its software functionality seems to be maturing at a feverish pace, and the possibilities...
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A Better Future for Content Marketing
We very much appreciated this article from Jay Baer, which I believe takes an objective look at the recent Google changes. As Jay writes, it seems that Google woud like us to focus on creating...
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How NOT to Utilize “Content Curation”
With regards to publishing, social sharing, email newsletters, lead generation, and lead nurturing, we’ve recently taken some looks at how to effectively utilize content curation to achieve your goals....
View ArticleIllustrating the “Why” of Thought Leadership
This article by Michael Lieberman really does a very good job discussing the problem with traditional advertising in today’s day and age – setting yourself apart from you competitor. He uses the...
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The Best Sales Tips To Learn From A Five Year-Old
As I write this, the government remains in its second day of shutdown and the partisan battles continue. By the time this blog entry becomes published, who knows what the outcome will be. Inspired by...
View ArticleHypocrisy Revisited — Inbound Marketers
As I wrote last week in The Google Keyword Apocalypse and the Hypocrisy of Some Inbound Marketers, I believe it’s disappointing to see marketers put a negative spin on the block on keyword data from...
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